![]() Problems are not just about individuals, but structures. I have a macro approach to social welfare programs. The FIT programs were affordable they allowed me to explore.Īs an academic, your specialty is the intersection of social welfare programs and the law. I’d done it through art and photography, but nothing expressed the core of me. When I came to FIT, I was disillusioned with academia and I needed a different way to express myself. My vision of continuing ed is that it’s an exploratorium for people looking to reinvent. Why did you need FIT’s Continuing Education classes? I have been hired for campaigns, commercials, and content creation for brands on Instagram. How were you able to monetize your online presence? In your talk at FIT in November, you said you were earning enough with Accidental Icon to leave academia. I get a lot of good, meaningful comments. So if you have a lot of followers who don’t engage, it doesn’t help. But your engagement rate is in ratio to your numbers. ![]() Then a BuzzFeed video about me got 47 million views. When Huffington Post featured me in a video and it got picked up by Bored Panda, I gained 100,000 followers in 48 hours. Growth has been organic, except for two big spurts. For the first two years, whenever I got a new one, I sent them a rose emoji. Photo: Michael Paniccia How did you get so many followers? What they appreciate about me, even more than what I wear, is my attitude. They’re anxious about aging, but they see that I just started a new career at age 64 and I’m having a ton of fun. My biggest demographic is women age 24 and 25. People find you interesting in part because you’re a professor at Fordham University, yet you’re killing it in what many see as a young person’s game: social media. And I had no target market! My target is basically, “anyone who’s interested in fashion.” Categories limit you. Initially, all my posts were in black and white. Most blogs were busy-lots of ads, stuff all over. When I launched in 2014, I looked at what was out there and did the opposite. What’s the secret to online success? Slater: Break all the rules. Hue: You have half a million followers on your Instagram account and related blog, An Accidental Icon, that document your life as a 64-year-old fashionista.
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